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��Home>>Business
Chinese complain about entertainment stars taking part in fake ads
www.chinanews.cn 2007-04-10 15:47:27
Chinanews, Beijing, April 10 - The Social Investigation Center of China
Youth Daily and the News Center of Sina.com jointly conducted a survey on
fake ads in China recently. Nearly 92% of the respondents feel angry
about entertainment stars and other celebrities taking part in such ads.
More than 67% of the respondents think that the stars should be partially
responsible for the quality of the products in the ads with them as main
characters, and 24% of them think stars should be totally responsible.
Some 0.6% of the respondents confess that they will buy anything if the
stars they adore perform in their ads, no matter they need these things
or not, and another 30% say that they will "prefer" such products. In
another survey by CCTV, 47.2% of the respondents claim that they will do
so.
Some of the businesspeople abuse the general public's trust toward the
stars by inviting them to perform in fake ads. In a sense, the stars
sometimes can be called victims, too.
��Two-thirds of Internet users deceived by fake ads, poll
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